LCD monitors are an effective communication tool for potential customers. Typically, monitors are placed in places of expectation of visitors, for example: near the elevator, in the halls, etc. This type of advertising has the same advantages as television, but the cost of the ad company will be lower.
- The location of monitors is the only place of forced waiting, which ensures guaranteed contact with the carrier.
- Employees (visitors) note that while waiting for the elevator, they have nothing to do and ads on the monitors – one of the few entertainment available.
- Effective contact with advertising message.
- Research shows that employees of business centers are very positive about advertising on monitors in elevator halls, which positively affects the memory of a video