A promo action is a certain action aimed at bringing the company closer to potential customers through personal contact. Such actions promote the sales of the product and allow the buyer to contribute directly. Such activities are usually short-term and carried out through promoters.
Purpose: to test, taste or stimulate the purchase (get a gift for buying a product, get a discount, etc.). Typically, besides the promoters, they use breakwaters or arrange shows or some kind of sight.