New Year is a time for dreams and fairy tales. So you want to dive into the depths of the fairy world and feel like a fabulous hero. This is exactly the opportunity this year in Shevchenko Park.
On the eve of New Year’s Eve, the boundary between the worlds disappears and anyone who believes in a miracle a little will be able to visit the magical city of magic Jol. It is located in the heart of the capital, in the New Year’s mystical park of T. Shevchenko (Kyiv). It’s a city where magic and miracles take place. Here are witches and magicians who look to the future and fulfill desires. Yol is a city where miracles are enjoyed.
Target audience: youth 16+, families with children, Kyiv residents and city guests.
Dates: 12/15/2019 – 01/19/2020
The expected number of visitors is 400 thousand.
Visits of Yolle:
Here are the forces of light and darkness. The light turns on the day of the roundabout for the children around the Christmas tree. draws and presents are held. Darkness at night suits night shabbas from DJ shamans. it is here that the spirit of the city lives, it is the leader in a fascinating quest.
The entire city of Yol is a mental maze full of magical mysteries and trials. After completing all the tasks of the wizards of Yol and solving its puzzles, you can become a citizen of the city of magic and obtain a mysterious artifact – a stone of power. who fulfills his most cherished wishes as well as sponsor prizes.
It smells like childhood. Kids can write a letter of wishes to a sorcerer and get a delicious gingerbread from helper elves or even make their own gingerbread house. Adults can remember all their godfathers and send them delicious Christmas gingerbread cards.
Magical installation of a circle of elements, in which anyone can undergo a ritual of purification by fire, tie a ribbon on the tree of wishes and make the most cherished wishes on the sacrificial stone. Thematic rituals and activities will take place before the holidays.
This is a free romantic skating rink from holiday partners, which has been pleasing Kyiv and visitors to the city for a year now.
In a magical city – magical entertainment. The elves share the skill of archery, the gnomes forge a personal coin of luck, the enemy will discover the secrets of magic and teach them to enchant, the fairies lead roundabouts. And here is the magic nativity scene and traditional Ukrainian Christmas games.
In every magic house, you can feel your secret, watch the chakras and try the magic rituals. And at the food court, refresh yourself with traditional and unexpected culinary experiments from famous Kyiv restaurants and magicians Yol.
It is here that there are great opportunities for advertising in the park of Taras Shevchenko. One of the main options is advertising on video screens. They will be placed near the stage and skating rink of the park, which is where the maximum reach of the target audience will be.
Characteristics of screens:
Size: 6×4 m.
Working hours: 10: 00-23: 00
In addition, there are other advertising opportunities in Shevchenko Park during the New Year holidays, such as:
We are waiting for your advertising campaigns in the park of T. Shevchenko, which is located in the “heart” of the capital!
Don’t forget the great deals at Best Buy! You can view them in the “Shara” section.
Advertising on the media facade of Gulliver shopping mall (Kyiv)
Advertising on the media facade or advertising in the shopping center Passage during the New Year holidays. Advertising opportunities near the main Christmas tree in Dnipro.
Advertising on video screens on Sofia Square in Kyiv.
Advertising for New Year and Christmas holidays at VDNH (Kyiv).
The new Neo Plaza shopping and entertainment center in Dnipro. Advertising in the shopping center Neo Plaza, advertising on the video screen, advertising on the media facade of the shopping center.
Black Friday advertising at shopping malls. Advertising in the mall – Black Friday.
Advertising in the mall during the Helloween period. Advertising on the media or video screen during the Helloween period.