Advertising on video screens on Sofia Square 2020-2021

29.10.2020

Both the residents of Kyiv and the guests of the city of Kyiv look forward to the fabulous New Year’s holiday. An unforgettable celebration near the country’s main Christmas tree together with star artists leaves pleasant memories and photos from photo booths. Every year, the festive program raises the mood with contests, entertainment and amuses everyone with exciting concerts.

The general period of New Year’s activities: 19.12. 2020 – 13.01.2020

Festive concert program:

December 19, 20 – 21, 27 – 28, 31, 2020.
1-4.01, 7, 10.01 – 11, 13 January 2021.

Free entrance! The concept of Sofia Square last year, where approximately 150,000 people welcomed the New Year. residents of Kyiv and guests of the city.

Best Buy advertising company is installing screens in the “heart” of the city this year. Kyiv, in the most active place of New Year celebrations near the main Christmas tree on Sofia Square (and Kontraktova Square). We manage the airwaves and exclusively place advertising campaigns on video screens. Booking of advertising air is now available! Hurry up, because everyone wants to be in the center of attention during the most active period of the year.

Two LED screens near the main stage:

Working hours: 10:00-23:00
Screen area: 40 sq.m
Screen size: 8400 x 4800 mm
Resolution: 1008 x 576 pix
Full HD support: 1920 x 1080p
OC: 115

Full presentation

Visualization of the “Fairytale Forest” concept:

Out the project

Everyone, both adults and children, is waiting for the new year. Because it is on these days that you can be a child and immerse yourself in the world of fairy tales and miracles. It is on Sofia Square that everyone will be able to relax and get a boost of New Year’s mood in the Fairytale Forest 2021. For a month here, all visitors will be able to enjoy the beauty of tall Christmas trees lit up with garlands, age-old stumps-huts and the main Carpathian spruce 27 meters high!

The main Christmas tree of the country

900 thematic toys and more than 3 km of warm Christmas lights will be displayed on it. The Christmas tree itself will be in the form of a giant stump with windows from which light will be emitted. Around the Christmas tree there will be photo zones in the form of forest elves, who will fulfill wishes and lift the mood.

Elves

In general, the main characters of the holiday will be Christmas elves. They will accompany all visitors at all locations of the fairy-tale forest: near the main Christmas tree, near photo booths, on branded products and outdoor advertising.

Fair houses

Traditionally, every celebration is complete without a gift fair. It will be located next to the country’s main Christmas tree. Fair houses will be located around the monument to B. Khmelnytskyi, which will be decorated with garlands and bright lanterns.

The main stage of the celebration and the food fair

What is a holiday without music and dancing? A stage where pop stars and Ukrainian orchestras and passionate presenters will perform, who will lift the mood and hold contests. And to the left and right of the stage there will be video screens with the companies’ New Year commercials.

The side of Volodymyrskyi Proezd will be decorated with original New Year’s arches, photo zones, and this is where the food fair will be located.

New Year 2020 on Sofia Square

Let’s remember what the New Year’s celebration on Sofia Square looked like in 2020:

It is also possible to advertise on the video screen on Kontarktova Square

We are waiting for you and your advertising campaigns near the main Christmas tree of the country in Kyiv!

You can order placement of an advertising campaign in the “Buy” section or by phone: 044 390 11 22. There is also an opportunity to contact Best Buy specialists in the “Contacts” section.

Don’t forget that there are good offers in the Best Buy advertising agencies! Iu chan leads them in the “Shara” section.