What should be outdoor advertising?

25.02.2019

Outdoor advertising is displayed on the street, building facades, and transportation.

 

Special attention should be given to the design of banners, posters, or video clips. Emphasis should be on quality rather than quantity. To capture the audience’s attention, your advertisement should be interesting, non-traditional, and creative. Consider these tips:

 

  • “A few seconds glance” – present optimized information, compact content, and ensure it can be perceived within 1-2 seconds.
  • Use simple, interesting images, short texts, and catchy slogans.
  • Utilize contrasting colors, capital letters, and clear fonts.
  • Simplicity of the idea – it should be clear at first glance.
  • Choose the color scheme carefully and appropriately.
  • Conduct an advertising test. It is best seen live. Have a test day of advertising output on a video screen or print and display one board. If this is not possible, open the layout on the monitor, reduce it to a small size, and look at it for a few seconds. What catches the eye and is remembered on the street will have a similar effect.

 

Among the various types of outdoor advertising, we recommend using modern media such as video screens, video boards, and media facades. Explore the advantages of advertising placement on video screens/video boards here, and on media facades here.

Based on the objectives of your advertising campaign, we recommend creating a customized media plan with our specialists, considering factors such as locations, frequency of showings, and video timing. Each screen has specific technical requirements for videos. 


Our production company will develop and produce video content of any complexity, considering different formats and specific features of media facades. This approach not only saves you money but also streamlines the process of preparing and adapting video materials. 


Our specialists can launch an advertising campaign on video screens and media facades within a day!

For further details contact us: 044 390 1120.